Industry Challenge/ Challenges
The client was looking for an automated system that could integrate data from varied partner sources to generate reports on a weekly basis. Navigating through segregated data, and manual reporting cost time and money to businesses. An automated system provides useful data-driven insights and allows employees to focus on more creative or strategic initiatives.
- Save Resources
A lot of time and money is saved by automating reports instead of manually tracking, updating, and adding data to them. - Streamline Data
Consolidating all of the data into a single source of truth aids marketers in better understanding the key indicators such as CAC, ROI, and ROAS. - Storage Elasticity
Data Warehouses provide elasticity of storage and ensure that all of the data is in one place, ready for cross-channel historical analytics anytime it’s needed.
Problem Statement
- To develop an automated system that could integrate data from multiple partners to generate weekly reports for the client.
Our Solution
- Algoscale started with building a data warehouse to store all of the data.
- Data integration was done by creating data pipelines to extract data from different sources :
- Google Ads
- Facebook Ads
- Shopify
- To provide the client with secure access, a custom dashboard and user-management system were developed.
- We were able to develop a reliable system that could be used by multiple agencies at the same time.
Tech Stack
- AWS Redshift – Data warehouse
- Data connectors – Python
- Django & Angular
- Chart.js
- AWS Cloud for deployment
Business Impact
- We were successful in establishing an automated system that could provide detailed reports for clients, freeing up human resources to focus more on giving value to their customers.
- Our system reduced the time spent on generating weekly reports by 80%.
