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mdm
3 articles on mdm.
Customer 360 Without MDM Is Cosplay
Most Customer 360 projects skip identity resolution and ship a dashboard that only looks unified. Here's why MDM is the layer that decides whether it works.
The Multi-Brand Retail/CPG Data Foundation
Multi-banner retail groups and brand-house CPGs run N data estates pretending to be one. The data foundation that resolves identity, inventory, and pricing.
Serverless MDM: Lambda + Postgres on AWS
A production MDM pattern with Lambda + RDS PostgreSQL. Multi-ERP canonicalisation, ledger-hit caching, sub-50ms enrichment - without Profisee or Tamr.