Leveraging Big Data and Generative AI for Sustainable Growth and Innovation in Retail

In the ever-evolving and dynamic world of retail, 2023 marks a pivotal moment. This is the year when Generative AI, a technology set to reshape industries, takes center stage, heralded as a breakthrough by McKinsey. Generative AI has the potential to contribute up to $4.4 trillion annually to the global economy—a testament to its transformative power. At the heart of this transformation lies the dynamic fusion of Generative AI and Big Data Analytics.