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Maximizing Advertising ROI with Data Warehousing & Analytics:
A Case Study

PROBLEM STATEMENT

To create a robust data foundation and unified reporting platform for efficient analytics across multiple ad networks with high transaction volumes

SOLUTION

Built a robust data warehouse and ETL pipelines to achieve real-time analytics and enhance marketing ad management

IMPACT
  • Integrated 400+ ad networks under one platform
  • Managed over $30M+ monthly ad-spend
  • 25% faster access to business reports
  • 1 terabyte of data processed every day
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The Story

Our client, a renowned Italy-based marketing firm, stands as a stalwart in the Advertising Resource Management (ARM) industry, orchestrating omnichannel advertising across 16 channels and an annual ad spend exceeding $200 million.

 

Yet, they faced a formidable challenge: handling vast data from diverse sources.

 

To tackle this, they engaged us to develop a robust data warehouse and pipeline. This transformation delivered actionable insights, scalability, and real-time responsiveness, positioning them for success in the data-driven advertising landscape.

The Impact?

0 +

Ad Networks Integrated

under One Platform

$ 0 M+

Monthly Ad-Spend

Management

%

Faster Access to

Business Reports

1

Terabyte of Data

Processed Every Day

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Breaking down the building process-
The Challenge

Our client provides an innovative platform that leverages AI and automation for advertising. The platform generates vast data volumes from diverse sources that require effective gathering, analysis, and transformation.

 

To meet this demand, our client sought a fully managed data pipeline. Key business requirements included:

  • Actionable real-time insights with ML and AI
  • Seamlessly processing diverse data types
  • Establishing a single data source
  • Real-time analysis of extensive datasets
Our Path to the Solution

At Algoscale, we provided a solution that was structured and clear:

  • Data Infrastructure: Our experts engineered a data warehouse, robust ETL pipelines, and data lakes to handle the analysis of campaign performance data.
  • Data Integration: Data from a staggering 16 platforms, including Facebook, DV360, Email, and Google Campaign Manager, was seamlessly ingested into the system, totaling around 50GB per day.
  • Backend Application Development: Our team developed high-performance backend applications using Scala, Java, and Python. These applications were deployed with precision into the client’s workflow, enabling them to harness the power of data effectively.

Tech Stack

Paving the way to Success

How We've Helped Clients

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Algoscale has been an invaluable partner for Sub(x), for over four years. Their capabilities are exceptional, and they have consistently delivered on complex problems. We trust them completely and highly recommend their committed and skilled team.
Jonathan Harris
CEO, Sub(x)
Algoscale's team, has empowered Perceptronix Limited and our clients with innovative solutions. Their knowledge, professionalism, and impressive project management have left a lasting impression.
Dr. John Tepper
Director, Perceptronix Limited
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