In today’s digitized and hyper-connected world, we are witnessing the immense transformational power of data to make informed business decisions and drive change in real-time. Data is among the most valuable assets for every organization. A data-driven culture is a key to organizational success. In fact, 87% of business leaders claim that data insight is crucial to managing customer experience and operational efficiency in a digital environment.
Moving on, it is absolutely crucial that every individual in an organization has an accurate and precise view of the data that defines their business. Gone are the days of having one or two analysts on board to translate data for the entire organization. Now, each employee needs access to business data to make smart decisions and respond quickly to what is happening in the industry.
That said, many organizations are still struggling to increase the number of people getting access to data in their everyday workflows. And this is where data democratization comes into the picture.
What is Data Democratization?
In simple words, data democratization means that each employee in an organization has timely and equitable access to data to seamlessly conduct their jobs. The goal of democratizing data is to allow non-technical users to gather and analyze information without seeking any help from IT specialists. This way, anyone in the company can utilize significant insights to reveal exciting opportunities and accelerate decision-making.
Typically, data democratization helps businesses to address three crucial challenges:
- It allows employees to attain greater access to data and unlock new insights.
- It centralizes all data to simplify the process of data searching for non-technical users.
- It provides easy-to-follow insights and analysis that end-users can understand and take necessary action.
What is Tableau and How It Can Help in Data Democratization?
Tableau was founded in 2003 by Chris Stolte, Christian Chabot, and Pat Hanrahan. It started as a computer science project at Stanford that aimed at improving the flow of analysis and making data much more accessible to all through visualization. And shortly after, the tool became a market-leading choice for modern Business Intelligence, finding applications in organizations across all industries.
Essentially, Tableau is a specialized data visualization and analytics that allows people to simplify raw data by converting it into an easily understandable format. With Tableau data management, even non-technical users can create visualizations in the form of worksheets and dashboards and quickly discover insights that can drive meaningful business change.
Let’s look at a Tableau dashboard to give you a better understanding of the tool.
This intuitive dashboard in Tableau visualizes the Sales and Profit of a Supermarket. Just at a glance, you can see the following:
- The sales distribution of different categories of the supermarket along with their respective net profit margins.
- The different sub-categories of different product category sales
- The sales growth of categories over a period of 4 years
Why Does Your Company Need Tableau?
A tableau is an incredible tool that can help your business team gain efficiency and improved insights into your business. Here’s how it can benefit your organization.
- Gather Critical Data Insights with Zero Coding Skills
One of the significant advantages of Tableau is its easy-to-use and highly intuitive user interface. Thanks to this interface, both technical as well as non-technical analysts can quickly create visualizations and perform data analysis.
Tableau data analytics is as easy as using a drag-and-drop feature. The simplicity eradicates all barriers for users to perform advanced analytics such as regressions, statistical summaries, and trend analyses.
- Democratize Data with Dashboards
The most appealing feature of Tableau is indubitably the dashboard. The feature enables users to gather data from multiple sources and present them in visually appealing graphs and charts to demonstrate the company’s strategies and processes.
Tableau’s interactive dashboards can easily be augmented with data from various applications across the organization. This includes applications like Excel, SQL Server, Amazon Redshift, and many more.
Thus, these dashboards help to simplify all data operations and uncover crucial insights to speed up decision-making. And owing to the simplicity of these dashboards, all business employees can easily create them, thus ensuring the democratization of data.
- Illustrate Stories with Advanced Data Visualization
Data visualization is the graphical representation of data using visual components such as graphs, charts, maps, etc. to provide an easy way to view and understand trends and patterns in data.
Tableau data management tool allows for data visualization that helps to shape significant data stories. With effective visualization, even non-technical users can understand why specific trends are occurring. They can understand the context behind the trends and see clearly how decisions relate to outcomes. This incredible ability of Tableau to translate data into interesting narratives is what sets it apart from other tools such as Excel.
Opt for Tableau Consulting Services to Become a Data-Driven Organization
As per statistics, the amount of data is increasing every day. In fact, 90% of the world’s total data has been generated in the past two years. And according to a survey, 92.2% of executives claimed that leveraging data to make informed business decisions is a constant challenge for them. Only 24% of the executives described their companies as data-driven.
If you are also facing similar challenges, you must consult the services of a Tableau expert. Tableau is an incredible BI tool that is trusted by companies like Amazon, Unilever, and Experian. Its immensely straightforward drag-and-drop functionality facilitates effective data democratization across the organization. Its ability to easily visualize and analyze business data empowers every employee to view significant business insights and accelerate smart decision-making.
At Algoscale, we help clients in configuring and deploying Tableau along with providing Tableau training or support. In addition to deployment, our experts assist you with integrating business intelligence dashboards and visual analytics into your organization, removing any bottlenecks, and training you on how to utilize Tableau like a pro. Allow us to demonstrate the potential of data through spectacular Tableau dashboards, revealing actionable insights that were previously hidden.
