Innovative AI: How are the advances in artificial intelligence leading to a metamorphosis in product development?

Innovative AI: How are the advances in artificial intelligence leading to a metamorphosis in product development?

Ambitious AI: Expect the unexpected

The high ambitions of AI-based startups are inspiring the development of novel products in this domain which is leading to renewed investment in this field. As per a report by PwC, the amount of investment in AI product engineering would reach 19 billion by the end of 2022. As per this report, the jobs in AI would increase by more than 50% by the end of 2025. This would mean that we would have a shortage of AI expertise and the present technical skills would not be sufficient to cater to new requirements. This may also hinder the development of AI applications and relatively the market for the development of new applications and products.
We have seen that the smallest of the startups are now competing with the biggest of the enterprises in the domain of AI product engineering and development. Machine learning is playing a pivotal role in the development of such products. It is not only modifying the architecture of traditional products but is also accelerating the pace at which new products are being developed. The rapid advances that we are seeing in the applications of artificial intelligence have broadened the scope of the IoT platform. This has led to the development of new verticals in the domain of business intelligence. Consequently, the strong parallel that we draw between business intelligence and IoT platforms in the present times has sprouted new opportunities in the market. With these opportunities, both artificial intelligence and machine learning are getting ingrained in research and innovation related to the entire ecosystem of IoT.

Role of AI and ML in digital dimensions

Almost 55 percent of the companies that specialize in AI product engineering are dependent on the digital market for increasing their revenues. More than 45 percent of these rely on novel product making for boosting their growth rates, as per a report by PwC.

When we look at the process of innovation in AI product engineering in greater detail, we find that the companies who relied on co-creation for their digital products witnessed business growth levels of more than 70% compared to their counterparts. Similarly, the companies that relied on process simulation witnessed a growth of more than 25% in their revenues in the last three years. When these figures are checked related to product portfolio management, we find that growth levels for such companies have increased by more than 45% in the last two years. The companies that have adopted data analytics for their product engineering processes have witnessed growth levels of more than 66 % as compared to their counterparts. The process of digital prototyping has increased the growth level of companies by more than 20% in the last three years. Similarly, the companies that have relied on agile development for enhancing the life cycle of the product have reported a rise in growth levels by more than 23%.

Advanced AI: Economies of scale

In the present times, more than 60% of organizations are fully integrating artificial intelligence into the product development life cycle. Not only is this leading to the development of novel products but is also contributing to greater economies of scale in the present market. Advanced AI is also helping organizations in planning and implementation of various strategies related to product development. This is leading to novel techniques and creating a knowledge graph for optimizing the performance of the products. Various types of roadblocks that are emerging in developing new products are being eliminated with the help of AI and ML technologies. In this way, product development is getting us good returns in the present digital market.

Data-driven models

The reliance on data-driven models is increasing as the product management teams are looking for higher levels of innovation. The product management teams must follow a trade-off between the efficient performance of the product and its cost management factor. This is only possible by automating the entire process of product development and relying on data-driven models. It is in this way that we can conceive the next generation of AI products that can be customized and modified even at a later stage of development.

In addition to this, augmented analytics can reduce time and improve the objectivity of various techniques that we use in data processing. Augmented analytics is devoid of human bias and delivers results and output which are free from controversy. This feature of augmented analytics has found application in various human resource departments and data management tasks. Augmented analytics works as a fully automated process. It enables scalability and accommodates many data sets, thereby processing them with high accuracy. As per a report by Gartner, more than 30% of organizations will have automated their data management tasks by the end of 2022.

Pushing the limits by AI

With the help of artificial intelligence, the performance of the existing products is being continuously improved, and the life cycle of new products is being accentuated. In this way, AI is leading to limitless growth in the domain of product engineering.

To learn more, contact us at

Recent Posts

Subscribe to Newsletter

Stay updated with the blogs by subscribing to the newsletter