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Neeraj Agarwal

Founder, Algoscale

16+ years in data engineering and analytics. Has led enterprise data warehouse and lakehouse builds for retail, fintech, and manufacturing clients including Walmart and Capital One.

Blog posts by this author

Behavioral-segmentation-various-facets-of-customer-segmentation.

Behavioral segmentation in terms of communication marketing, customer value, and consumer loyalty

Introduction Behavioral segmentation is the art of comprehending the mindset of customers scientifically. This means that the application of analytics is very

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Ecommerce

Big data as the prime driver of e-commerce analytics: A review of trend prediction, price optimization and demand forecasting

In the era of Industry 4.0, the scope of big data analytics has widened to a great extent. As such, the domain

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The role of big data analytics in e-commerce: A review of untouched realms of statistics and analytics

The role of big data analytics in e-commerce: A review of untouched realms of statistics and analytics

Introduction The role of big data Analytics in e-commerce analytics has increased in the recent past. That said, the theoretical and practical

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power-of-behavioral-segmentation-customer-segmentation-analysis

The power of behavioral segmentation in comprehending the mindset of customers

Introduction In the words of Jon Miller, “The art of understanding your customers is great but the art of understanding the behavior

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Computer Vision development

5 Intriguing Applications of Computer Vision

Computer vision has taken its fair share of time to get out of the researcher’s closet and enter the industrial arena. Training

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How machine learning boosts customer analytics for faster results

How machine learning boosts customer analytics for faster results

According to a survey conducted in 2019, 72% of the customers engaged only with the marketing messages that were personalized for them.

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recommendation engine

How a recommendation engine makes life easier for both businesses and customers

The true power of a recommendation engine lies in its ability to continuously and autonomously align product suggestions with user preferences. When

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custom-application-development-company-in-usa

A SaaS-based multi-tenant platform on AWS to improve sales engineers’ productivity

The success of a sales engineer’s job depends on planning and improving client relationships. They build relationships from scratch, ask questions without

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text analytics application

Harnessing the power of text analytics for performing sentiment analysis and opinion mining

In the present times, text analytics has acted as a game changer for both industrial and academic research. Text analytics features numerous

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Optimizing Supply Chain Management with Predictive Analytics

Optimizing Supply Chain Management with Predictive Analytics

Data has been compared to fuel for businesses. However, it is not the dearth of data that poses a problem for an

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